GEO Talk

AI Traffic Impact & Hidden Google Traffic Streams

Analysis of 20 web properties across news, e-commerce, and B2B sectors.

Report Period: YTD 2026 2026-01-01 to 2026-01-22 (22 days) Data Sources: Google Analytics 4 API, Google Search Console API
Total Visualizations: 78 charts

Table of Contents

A. Aggregated Industry Segments
A.1 News Segment GA4 A.2 B2C Site Section GA4 A.3 News Segment (excl. Direct) GA4 A.4 B2C Site Section (excl. Direct) GA4 A.5 News Section GSC A.6 B2C Site Section (GSC) GSC
B. Individual Property Analysis
B.1 checkyeti GA4 + GSC B.2 oe24 GA4 + GSC B.3 tv-media GA4 + GSC B.4 eversports GA4 Only B.5 eyerim GA4 Only B.6 galatea GA4 Only B.7 heute GA4 Only B.8 karriere GA4 Only B.9 wetter GA4 Only B.10 falstaff GSC Only B.11 miss GSC Only B.12 oe24-recheck GSC Only B.13 profil GSC Only B.14 puls24 GSC Only B.15 redbulletin GSC Only B.16 refurbed GSC Only B.17 servus GSC Only B.18 storyblok GSC Only B.19 tourradar GSC Only B.20 veganblatt GSC Only

Executive Summary

Key Metrics

Metric Value Notes
Properties Analyzed 20 News, E-commerce, B2B, SaaS
Data Period YTD 2026 2026-01-01 to 2026-01-22 (22 days)
Maximum Discover Traffic 82% News properties (kurier.at, profil.at)
AI Traffic Share <1% ChatGPT dominates (87-98% of AI referrals)

Properties Overview

Property Type Sessions Google Organic AI Traffic GSC Clicks Discover
checkyeti GA4 + GSC 711K 16.6% 0.761% 117K 0.0%
oe24 GA4 + GSC 17.1M 44.2% 0.015% 15.2M 71.8%
tv-media GA4 + GSC 469K 64.9% 0.028% 294K 0.1%
eversports GA4 Only 4.6M 2.7% 0.053% - -
eyerim GA4 Only 1K 30.0% 0.763% - -
galatea GA4 Only 6.7M 5.8% 0.008% - -
heute GA4 Only 20.9M 32.6% 0.023% - -
karriere GA4 Only 2.2M 28.4% 0.714% - -
wetter GA4 Only 1.2M 34.1% 0.011% - -
falstaff GSC Only - - - 304 0.0%
miss GSC Only - - - 9K 0.0%
oe24-recheck GSC Only - - - 58.0M 69.2%
profil GSC Only - - - 441K 69.0%
puls24 GSC Only - - - 630K 26.4%
redbulletin GSC Only - - - 57 0.0%
refurbed GSC Only - - - 692K 0.0%
servus GSC Only - - - 1.5M 3.4%
storyblok GSC Only - - - 323K 0.0%
tourradar GSC Only - - - 970K 0.0%
veganblatt GSC Only - - - 880 0.0%

A. Aggregated Industry Segments

Anonymized data for external communication

A.1 News Segment

A.1.1 News Segment

All Traffic Sources | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources | YTD 2026

A.1.2 News Segment

AI Traffic Breakdown | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown | YTD 2026

A.1.3 News Segment

Traffic Comparison: AI vs Other | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Traffic Comparison: AI vs Other | YTD 2026

A.2 B2C Site Section

A.2.1 B2C Site Section

All Traffic Sources | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources | YTD 2026

A.2.2 B2C Site Section

AI Traffic Breakdown | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown | YTD 2026

A.2.3 B2C Site Section

Traffic Comparison: AI vs Other | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Traffic Comparison: AI vs Other | YTD 2026

A.3 News Segment (excl. Direct)

A.3.1 News Segment (excl. Direct)

All Traffic Sources | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources | YTD 2026

A.3.2 News Segment (excl. Direct)

AI Traffic Breakdown | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown | YTD 2026

A.3.3 News Segment (excl. Direct)

Traffic Comparison: AI vs Other | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Traffic Comparison: AI vs Other | YTD 2026

A.4 B2C Site Section (excl. Direct)

A.4.1 B2C Site Section (excl. Direct)

All Traffic Sources | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources | YTD 2026

A.4.2 B2C Site Section (excl. Direct)

AI Traffic Breakdown | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown | YTD 2026

A.4.3 B2C Site Section (excl. Direct)

Traffic Comparison: AI vs Other | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Traffic Comparison: AI vs Other | YTD 2026

A.5 News Section

A.5.1 News Section

[GSC] Google Traffic Split (Search / Discover / News) | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Split (Search / Discover / News) | YTD 2026

A.6 B2C Site Section (GSC)

A.6.1 B2C Site Section (GSC)

[GSC] Google Traffic Split (Search / Discover / News) | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Split (Search / Discover / News) | YTD 2026

B.1 checkyeti

B.1.1 checkyeti

All Traffic Sources (711K Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (711K Sessions) | YTD 2026

B.1.2 checkyeti

AI Traffic Breakdown (0.76% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.76% of Total) | YTD 2026

B.1.3 checkyeti

AI vs Other Traffic (0.76% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.76% AI) | YTD 2026

B.1.4 checkyeti

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.1.5 checkyeti

Where AI Traffic Lands (1% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (1% Homepage) | YTD 2026

B.1.6 checkyeti

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.1.7 checkyeti

[GSC] Google Traffic Trend | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Trend | YTD 2026

B.2 oe24

B.2.1 oe24

All Traffic Sources (17.1M Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (17.1M Sessions) | YTD 2026

B.2.2 oe24

AI Traffic Breakdown (0.01% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.01% of Total) | YTD 2026

B.2.3 oe24

AI vs Other Traffic (0.01% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.01% AI) | YTD 2026

B.2.4 oe24

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.2.5 oe24

Where AI Traffic Lands (20% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (20% Homepage) | YTD 2026

B.2.6 oe24

[GSC] Google Traffic: 72% Discover-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 72% Discover-Dominant | YTD 2026

B.2.7 oe24

[GSC] Google Traffic Trend | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Trend | YTD 2026

B.3 tv-media

B.3.1 tv-media

All Traffic Sources (469K Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (469K Sessions) | YTD 2026

B.3.2 tv-media

AI Traffic Breakdown (0.03% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.03% of Total) | YTD 2026

B.3.3 tv-media

AI vs Other Traffic (0.03% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.03% AI) | YTD 2026

B.3.4 tv-media

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.3.5 tv-media

Where AI Traffic Lands (2% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (2% Homepage) | YTD 2026

B.3.6 tv-media

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.3.7 tv-media

[GSC] Google Traffic Trend | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Trend | YTD 2026

B.4 eversports

B.4.1 eversports

All Traffic Sources (4.6M Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (4.6M Sessions) | YTD 2026

B.4.2 eversports

AI Traffic Breakdown (0.05% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.05% of Total) | YTD 2026

B.4.3 eversports

AI vs Other Traffic (0.05% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.05% AI) | YTD 2026

B.4.4 eversports

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.4.5 eversports

Where AI Traffic Lands (2% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (2% Homepage) | YTD 2026

B.5 eyerim

B.5.1 eyerim

All Traffic Sources (1K Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (1K Sessions) | YTD 2026

B.5.2 eyerim

AI Traffic Breakdown (0.76% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.76% of Total) | YTD 2026

B.5.3 eyerim

AI vs Other Traffic (0.76% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.76% AI) | YTD 2026

B.5.4 eyerim

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.5.5 eyerim

Where AI Traffic Lands (22% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (22% Homepage) | YTD 2026

B.6 galatea

B.6.1 galatea

All Traffic Sources (6.7M Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (6.7M Sessions) | YTD 2026

B.6.2 galatea

AI Traffic Breakdown (0.01% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.01% of Total) | YTD 2026

B.6.3 galatea

AI vs Other Traffic (0.01% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.01% AI) | YTD 2026

B.6.4 galatea

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.6.5 galatea

Where AI Traffic Lands (7% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (7% Homepage) | YTD 2026

B.7 heute

B.7.1 heute

All Traffic Sources (20.9M Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (20.9M Sessions) | YTD 2026

B.7.2 heute

AI Traffic Breakdown (0.02% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.02% of Total) | YTD 2026

B.7.3 heute

AI vs Other Traffic (0.02% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.02% AI) | YTD 2026

B.7.4 heute

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.7.5 heute

Where AI Traffic Lands (11% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (11% Homepage) | YTD 2026

B.8 karriere

B.8.1 karriere

All Traffic Sources (2.2M Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (2.2M Sessions) | YTD 2026

B.8.2 karriere

AI Traffic Breakdown (0.71% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.71% of Total) | YTD 2026

B.8.3 karriere

AI vs Other Traffic (0.71% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.71% AI) | YTD 2026

B.8.4 karriere

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.8.5 karriere

Where AI Traffic Lands (14% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (14% Homepage) | YTD 2026

B.9 wetter

B.9.1 wetter

All Traffic Sources (1.2M Sessions) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
All Traffic Sources (1.2M Sessions) | YTD 2026

B.9.2 wetter

AI Traffic Breakdown (0.01% of Total) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Breakdown (0.01% of Total) | YTD 2026

B.9.3 wetter

AI vs Other Traffic (0.01% AI) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI vs Other Traffic (0.01% AI) | YTD 2026

B.9.4 wetter

AI Traffic Trend | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
AI Traffic Trend | YTD 2026

B.9.5 wetter

Where AI Traffic Lands (14% Homepage) | YTD 2026

Source: GA4 API | 2026-01-01 to 2026-01-22 (22 days)
Where AI Traffic Lands (14% Homepage) | YTD 2026

B.10 falstaff

B.10.1 falstaff

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.11 miss

B.11.1 miss

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.12 oe24-recheck

B.12.1 oe24-recheck

[GSC] Google Traffic: 69% Discover-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 69% Discover-Dominant | YTD 2026

B.13 profil

B.13.1 profil

[GSC] Google Traffic: 69% Discover-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 69% Discover-Dominant | YTD 2026

B.13.2 profil

[GSC] Google Traffic Trend | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Trend | YTD 2026

B.14 puls24

B.14.1 puls24

[GSC] Google Traffic: 72% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 72% Search-Dominant | YTD 2026

B.15 redbulletin

B.15.1 redbulletin

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.16 refurbed

B.16.1 refurbed

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.17 servus

B.17.1 servus

[GSC] Google Traffic: 97% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 97% Search-Dominant | YTD 2026

B.18 storyblok

B.18.1 storyblok

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.19 tourradar

B.19.1 tourradar

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.20 veganblatt

B.20.1 veganblatt

[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic: 100% Search-Dominant | YTD 2026

B.20.2 veganblatt

[GSC] Google Traffic Trend | YTD 2026

Source: GSC API | 2026-01-01 to 2026-01-22 (22 days)
[GSC] Google Traffic Trend | YTD 2026

Key Findings

End of Report

Data Analysis Period: YTD 2026 (2026-01-01 to 2026-01-22 (22 days))

Data Sources: Google Analytics 4 API, Google Search Console API
20 properties analyzed | 78 visualizations