GEO Talk

AI Traffic Impact & Hidden Google Traffic Streams

Analysis of 20 web properties across news, e-commerce, and B2B sectors.

Report Period: Q4 2025 2025-10-01 to 2025-12-31 (92 days) Data Sources: Google Analytics 4 API, Google Search Console API
Total Visualizations: 78 charts

Table of Contents

A. Aggregated Industry Segments
A.1 News Segment GA4 A.2 B2C Site Section GA4 A.3 News Segment (excl. Direct) GA4 A.4 B2C Site Section (excl. Direct) GA4 A.5 News Section GSC A.6 B2C Site Section (GSC) GSC
B. Individual Property Analysis
B.1 checkyeti GA4 + GSC B.2 oe24 GA4 + GSC B.3 tv-media GA4 + GSC B.4 eversports GA4 Only B.5 eyerim GA4 Only B.6 galatea GA4 Only B.7 heute GA4 Only B.8 karriere GA4 Only B.9 wetter GA4 Only B.10 falstaff GSC Only B.11 miss GSC Only B.12 oe24-recheck GSC Only B.13 profil GSC Only B.14 puls24 GSC Only B.15 redbulletin GSC Only B.16 refurbed GSC Only B.17 servus GSC Only B.18 storyblok GSC Only B.19 tourradar GSC Only B.20 veganblatt GSC Only

Executive Summary

Key Metrics

Metric Value Notes
Properties Analyzed 20 News, E-commerce, B2B, SaaS
Data Period Q4 2025 2025-10-01 to 2025-12-31 (92 days)
Maximum Discover Traffic 82% News properties (kurier.at, profil.at)
AI Traffic Share <1% ChatGPT dominates (87-98% of AI referrals)

Properties Overview

Property Type Sessions Google Organic AI Traffic GSC Clicks Discover
checkyeti GA4 + GSC 1.1M 23.3% 1.252% 283K 0.0%
oe24 GA4 + GSC 65.6M 44.0% 0.012% 55.0M 67.2%
tv-media GA4 + GSC 1.7M 63.4% 0.034% 1.1M 0.4%
eversports GA4 Only 15.1M 2.7% 0.047% - -
eyerim GA4 Only 4K 27.8% 0.789% - -
galatea GA4 Only 20.6M 6.8% 0.013% - -
heute GA4 Only 73.2M 33.7% 0.026% - -
karriere GA4 Only 8.1M 31.8% 0.756% - -
wetter GA4 Only 3.3M 30.8% 0.011% - -
falstaff GSC Only - - - 304 0.0%
miss GSC Only - - - 9K 0.0%
oe24-recheck GSC Only - - - 58.0M 69.2%
profil GSC Only - - - 1.7M 75.1%
puls24 GSC Only - - - 630K 26.4%
redbulletin GSC Only - - - 57 0.0%
refurbed GSC Only - - - 692K 0.0%
servus GSC Only - - - 1.5M 3.4%
storyblok GSC Only - - - 323K 0.0%
tourradar GSC Only - - - 970K 0.0%
veganblatt GSC Only - - - 2K 0.1%

A. Aggregated Industry Segments

Anonymized data for external communication

A.1 News Segment

A.1.1 News Segment

All Traffic Sources | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources | Q4 2025

A.1.2 News Segment

AI Traffic Breakdown | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown | Q4 2025

A.1.3 News Segment

Traffic Comparison: AI vs Other | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Traffic Comparison: AI vs Other | Q4 2025

A.2 B2C Site Section

A.2.1 B2C Site Section

All Traffic Sources | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources | Q4 2025

A.2.2 B2C Site Section

AI Traffic Breakdown | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown | Q4 2025

A.2.3 B2C Site Section

Traffic Comparison: AI vs Other | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Traffic Comparison: AI vs Other | Q4 2025

A.3 News Segment (excl. Direct)

A.3.1 News Segment (excl. Direct)

All Traffic Sources | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources | Q4 2025

A.3.2 News Segment (excl. Direct)

AI Traffic Breakdown | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown | Q4 2025

A.3.3 News Segment (excl. Direct)

Traffic Comparison: AI vs Other | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Traffic Comparison: AI vs Other | Q4 2025

A.4 B2C Site Section (excl. Direct)

A.4.1 B2C Site Section (excl. Direct)

All Traffic Sources | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources | Q4 2025

A.4.2 B2C Site Section (excl. Direct)

AI Traffic Breakdown | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown | Q4 2025

A.4.3 B2C Site Section (excl. Direct)

Traffic Comparison: AI vs Other | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Traffic Comparison: AI vs Other | Q4 2025

A.5 News Section

A.5.1 News Section

[GSC] Google Traffic Split (Search / Discover / News) | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Split (Search / Discover / News) | Q4 2025

A.6 B2C Site Section (GSC)

A.6.1 B2C Site Section (GSC)

[GSC] Google Traffic Split (Search / Discover / News) | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Split (Search / Discover / News) | Q4 2025

B.1 checkyeti

B.1.1 checkyeti

All Traffic Sources (1.1M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (1.1M Sessions) | Q4 2025

B.1.2 checkyeti

AI Traffic Breakdown (1.25% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (1.25% of Total) | Q4 2025

B.1.3 checkyeti

AI vs Other Traffic (1.25% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (1.25% AI) | Q4 2025

B.1.4 checkyeti

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.1.5 checkyeti

Where AI Traffic Lands (2% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (2% Homepage) | Q4 2025

B.1.6 checkyeti

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.1.7 checkyeti

[GSC] Google Traffic Trend | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Trend | Q4 2025

B.2 oe24

B.2.1 oe24

All Traffic Sources (65.6M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (65.6M Sessions) | Q4 2025

B.2.2 oe24

AI Traffic Breakdown (0.01% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.01% of Total) | Q4 2025

B.2.3 oe24

AI vs Other Traffic (0.01% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.01% AI) | Q4 2025

B.2.4 oe24

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.2.5 oe24

Where AI Traffic Lands (30% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (30% Homepage) | Q4 2025

B.2.6 oe24

[GSC] Google Traffic: 67% Discover-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 67% Discover-Dominant | Q4 2025

B.2.7 oe24

[GSC] Google Traffic Trend | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Trend | Q4 2025

B.3 tv-media

B.3.1 tv-media

All Traffic Sources (1.7M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (1.7M Sessions) | Q4 2025

B.3.2 tv-media

AI Traffic Breakdown (0.03% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.03% of Total) | Q4 2025

B.3.3 tv-media

AI vs Other Traffic (0.03% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.03% AI) | Q4 2025

B.3.4 tv-media

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.3.5 tv-media

Where AI Traffic Lands (2% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (2% Homepage) | Q4 2025

B.3.6 tv-media

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.3.7 tv-media

[GSC] Google Traffic Trend | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Trend | Q4 2025

B.4 eversports

B.4.1 eversports

All Traffic Sources (15.1M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (15.1M Sessions) | Q4 2025

B.4.2 eversports

AI Traffic Breakdown (0.05% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.05% of Total) | Q4 2025

B.4.3 eversports

AI vs Other Traffic (0.05% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.05% AI) | Q4 2025

B.4.4 eversports

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.4.5 eversports

Where AI Traffic Lands (3% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (3% Homepage) | Q4 2025

B.5 eyerim

B.5.1 eyerim

All Traffic Sources (4K Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (4K Sessions) | Q4 2025

B.5.2 eyerim

AI Traffic Breakdown (0.79% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.79% of Total) | Q4 2025

B.5.3 eyerim

AI vs Other Traffic (0.79% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.79% AI) | Q4 2025

B.5.4 eyerim

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.5.5 eyerim

Where AI Traffic Lands (4% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (4% Homepage) | Q4 2025

B.6 galatea

B.6.1 galatea

All Traffic Sources (20.6M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (20.6M Sessions) | Q4 2025

B.6.2 galatea

AI Traffic Breakdown (0.01% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.01% of Total) | Q4 2025

B.6.3 galatea

AI vs Other Traffic (0.01% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.01% AI) | Q4 2025

B.6.4 galatea

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.6.5 galatea

Where AI Traffic Lands (6% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (6% Homepage) | Q4 2025

B.7 heute

B.7.1 heute

All Traffic Sources (73.2M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (73.2M Sessions) | Q4 2025

B.7.2 heute

AI Traffic Breakdown (0.03% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.03% of Total) | Q4 2025

B.7.3 heute

AI vs Other Traffic (0.03% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.03% AI) | Q4 2025

B.7.4 heute

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.7.5 heute

Where AI Traffic Lands (21% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (21% Homepage) | Q4 2025

B.8 karriere

B.8.1 karriere

All Traffic Sources (8.1M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (8.1M Sessions) | Q4 2025

B.8.2 karriere

AI Traffic Breakdown (0.76% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.76% of Total) | Q4 2025

B.8.3 karriere

AI vs Other Traffic (0.76% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.76% AI) | Q4 2025

B.8.4 karriere

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.8.5 karriere

Where AI Traffic Lands (19% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (19% Homepage) | Q4 2025

B.9 wetter

B.9.1 wetter

All Traffic Sources (3.3M Sessions) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
All Traffic Sources (3.3M Sessions) | Q4 2025

B.9.2 wetter

AI Traffic Breakdown (0.01% of Total) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Breakdown (0.01% of Total) | Q4 2025

B.9.3 wetter

AI vs Other Traffic (0.01% AI) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI vs Other Traffic (0.01% AI) | Q4 2025

B.9.4 wetter

AI Traffic Trend | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
AI Traffic Trend | Q4 2025

B.9.5 wetter

Where AI Traffic Lands (14% Homepage) | Q4 2025

Source: GA4 API | 2025-10-01 to 2025-12-31 (92 days)
Where AI Traffic Lands (14% Homepage) | Q4 2025

B.10 falstaff

B.10.1 falstaff

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.11 miss

B.11.1 miss

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.12 oe24-recheck

B.12.1 oe24-recheck

[GSC] Google Traffic: 69% Discover-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 69% Discover-Dominant | Q4 2025

B.13 profil

B.13.1 profil

[GSC] Google Traffic: 75% Discover-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 75% Discover-Dominant | Q4 2025

B.13.2 profil

[GSC] Google Traffic Trend | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Trend | Q4 2025

B.14 puls24

B.14.1 puls24

[GSC] Google Traffic: 72% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 72% Search-Dominant | Q4 2025

B.15 redbulletin

B.15.1 redbulletin

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.16 refurbed

B.16.1 refurbed

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.17 servus

B.17.1 servus

[GSC] Google Traffic: 97% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 97% Search-Dominant | Q4 2025

B.18 storyblok

B.18.1 storyblok

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.19 tourradar

B.19.1 tourradar

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.20 veganblatt

B.20.1 veganblatt

[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic: 100% Search-Dominant | Q4 2025

B.20.2 veganblatt

[GSC] Google Traffic Trend | Q4 2025

Source: GSC API | 2025-10-01 to 2025-12-31 (92 days)
[GSC] Google Traffic Trend | Q4 2025

Key Findings

End of Report

Data Analysis Period: Q4 2025 (2025-10-01 to 2025-12-31 (92 days))

Data Sources: Google Analytics 4 API, Google Search Console API
20 properties analyzed | 78 visualizations