GEO Talk

AI Traffic Impact & Hidden Google Traffic Streams

Analysis of 20 web properties across news, e-commerce, and B2B sectors.

Report Period: Last 28 Days 2025-12-26 to 2026-01-22 (28 days) Data Sources: Google Analytics 4 API, Google Search Console API
Total Visualizations: 78 charts

Table of Contents

A. Aggregated Industry Segments
A.1 News Segment GA4 A.2 B2C Site Section GA4 A.3 News Segment (excl. Direct) GA4 A.4 B2C Site Section (excl. Direct) GA4 A.5 News Section GSC A.6 B2C Site Section (GSC) GSC
B. Individual Property Analysis
B.1 checkyeti GA4 + GSC B.2 oe24 GA4 + GSC B.3 tv-media GA4 + GSC B.4 eversports GA4 Only B.5 eyerim GA4 Only B.6 galatea GA4 Only B.7 heute GA4 Only B.8 karriere GA4 Only B.9 wetter GA4 Only B.10 falstaff GSC Only B.11 miss GSC Only B.12 oe24-recheck GSC Only B.13 profil GSC Only B.14 puls24 GSC Only B.15 redbulletin GSC Only B.16 refurbed GSC Only B.17 servus GSC Only B.18 storyblok GSC Only B.19 tourradar GSC Only B.20 veganblatt GSC Only

Executive Summary

Key Metrics

Metric Value Notes
Properties Analyzed 20 News, E-commerce, B2B, SaaS
Data Period Last 28 Days 2025-12-26 to 2026-01-22 (28 days)
Maximum Discover Traffic 82% News properties (kurier.at, profil.at)
AI Traffic Share <1% ChatGPT dominates (87-98% of AI referrals)

Properties Overview

Property Type Sessions Google Organic AI Traffic GSC Clicks Discover
checkyeti GA4 + GSC 920K 16.3% 0.752% 150K 0.0%
oe24 GA4 + GSC 21.1M 44.3% 0.014% 19.1M 70.3%
tv-media GA4 + GSC 623K 65.1% 0.029% 395K 0.1%
eversports GA4 Only 5.5M 2.7% 0.053% - -
eyerim GA4 Only 1K 31.1% 0.836% - -
galatea GA4 Only 8.2M 6.0% 0.008% - -
heute GA4 Only 25.7M 33.1% 0.022% - -
karriere GA4 Only 2.5M 28.6% 0.709% - -
wetter GA4 Only 1.4M 34.3% 0.011% - -
falstaff GSC Only - - - 304 0.0%
miss GSC Only - - - 9K 0.0%
oe24-recheck GSC Only - - - 58.0M 69.2%
profil GSC Only - - - 482K 67.0%
puls24 GSC Only - - - 630K 26.4%
redbulletin GSC Only - - - 57 0.0%
refurbed GSC Only - - - 692K 0.0%
servus GSC Only - - - 1.5M 3.4%
storyblok GSC Only - - - 323K 0.0%
tourradar GSC Only - - - 970K 0.0%
veganblatt GSC Only - - - 1K 0.0%

A. Aggregated Industry Segments

Anonymized data for external communication

A.1 News Segment

A.1.1 News Segment

All Traffic Sources | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources | Last 28 Days

A.1.2 News Segment

AI Traffic Breakdown | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown | Last 28 Days

A.1.3 News Segment

Traffic Comparison: AI vs Other | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Traffic Comparison: AI vs Other | Last 28 Days

A.2 B2C Site Section

A.2.1 B2C Site Section

All Traffic Sources | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources | Last 28 Days

A.2.2 B2C Site Section

AI Traffic Breakdown | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown | Last 28 Days

A.2.3 B2C Site Section

Traffic Comparison: AI vs Other | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Traffic Comparison: AI vs Other | Last 28 Days

A.3 News Segment (excl. Direct)

A.3.1 News Segment (excl. Direct)

All Traffic Sources | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources | Last 28 Days

A.3.2 News Segment (excl. Direct)

AI Traffic Breakdown | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown | Last 28 Days

A.3.3 News Segment (excl. Direct)

Traffic Comparison: AI vs Other | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Traffic Comparison: AI vs Other | Last 28 Days

A.4 B2C Site Section (excl. Direct)

A.4.1 B2C Site Section (excl. Direct)

All Traffic Sources | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources | Last 28 Days

A.4.2 B2C Site Section (excl. Direct)

AI Traffic Breakdown | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown | Last 28 Days

A.4.3 B2C Site Section (excl. Direct)

Traffic Comparison: AI vs Other | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Traffic Comparison: AI vs Other | Last 28 Days

A.5 News Section

A.5.1 News Section

[GSC] Google Traffic Split (Search / Discover / News) | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Split (Search / Discover / News) | Last 28 Days

A.6 B2C Site Section (GSC)

A.6.1 B2C Site Section (GSC)

[GSC] Google Traffic Split (Search / Discover / News) | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Split (Search / Discover / News) | Last 28 Days

B.1 checkyeti

B.1.1 checkyeti

All Traffic Sources (920K Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (920K Sessions) | Last 28 Days

B.1.2 checkyeti

AI Traffic Breakdown (0.75% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.75% of Total) | Last 28 Days

B.1.3 checkyeti

AI vs Other Traffic (0.75% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.75% AI) | Last 28 Days

B.1.4 checkyeti

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.1.5 checkyeti

Where AI Traffic Lands (1% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (1% Homepage) | Last 28 Days

B.1.6 checkyeti

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.1.7 checkyeti

[GSC] Google Traffic Trend | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Trend | Last 28 Days

B.2 oe24

B.2.1 oe24

All Traffic Sources (21.1M Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (21.1M Sessions) | Last 28 Days

B.2.2 oe24

AI Traffic Breakdown (0.01% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.01% of Total) | Last 28 Days

B.2.3 oe24

AI vs Other Traffic (0.01% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.01% AI) | Last 28 Days

B.2.4 oe24

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.2.5 oe24

Where AI Traffic Lands (21% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (21% Homepage) | Last 28 Days

B.2.6 oe24

[GSC] Google Traffic: 70% Discover-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 70% Discover-Dominant | Last 28 Days

B.2.7 oe24

[GSC] Google Traffic Trend | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Trend | Last 28 Days

B.3 tv-media

B.3.1 tv-media

All Traffic Sources (623K Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (623K Sessions) | Last 28 Days

B.3.2 tv-media

AI Traffic Breakdown (0.03% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.03% of Total) | Last 28 Days

B.3.3 tv-media

AI vs Other Traffic (0.03% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.03% AI) | Last 28 Days

B.3.4 tv-media

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.3.5 tv-media

Where AI Traffic Lands (2% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (2% Homepage) | Last 28 Days

B.3.6 tv-media

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.3.7 tv-media

[GSC] Google Traffic Trend | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Trend | Last 28 Days

B.4 eversports

B.4.1 eversports

All Traffic Sources (5.5M Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (5.5M Sessions) | Last 28 Days

B.4.2 eversports

AI Traffic Breakdown (0.05% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.05% of Total) | Last 28 Days

B.4.3 eversports

AI vs Other Traffic (0.05% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.05% AI) | Last 28 Days

B.4.4 eversports

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.4.5 eversports

Where AI Traffic Lands (2% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (2% Homepage) | Last 28 Days

B.5 eyerim

B.5.1 eyerim

All Traffic Sources (1K Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (1K Sessions) | Last 28 Days

B.5.2 eyerim

AI Traffic Breakdown (0.84% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.84% of Total) | Last 28 Days

B.5.3 eyerim

AI vs Other Traffic (0.84% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.84% AI) | Last 28 Days

B.5.4 eyerim

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.5.5 eyerim

Where AI Traffic Lands (25% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (25% Homepage) | Last 28 Days

B.6 galatea

B.6.1 galatea

All Traffic Sources (8.2M Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (8.2M Sessions) | Last 28 Days

B.6.2 galatea

AI Traffic Breakdown (0.01% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.01% of Total) | Last 28 Days

B.6.3 galatea

AI vs Other Traffic (0.01% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.01% AI) | Last 28 Days

B.6.4 galatea

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.6.5 galatea

Where AI Traffic Lands (8% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (8% Homepage) | Last 28 Days

B.7 heute

B.7.1 heute

All Traffic Sources (25.7M Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (25.7M Sessions) | Last 28 Days

B.7.2 heute

AI Traffic Breakdown (0.02% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.02% of Total) | Last 28 Days

B.7.3 heute

AI vs Other Traffic (0.02% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.02% AI) | Last 28 Days

B.7.4 heute

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.7.5 heute

Where AI Traffic Lands (12% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (12% Homepage) | Last 28 Days

B.8 karriere

B.8.1 karriere

All Traffic Sources (2.5M Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (2.5M Sessions) | Last 28 Days

B.8.2 karriere

AI Traffic Breakdown (0.71% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.71% of Total) | Last 28 Days

B.8.3 karriere

AI vs Other Traffic (0.71% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.71% AI) | Last 28 Days

B.8.4 karriere

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.8.5 karriere

Where AI Traffic Lands (15% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (15% Homepage) | Last 28 Days

B.9 wetter

B.9.1 wetter

All Traffic Sources (1.4M Sessions) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
All Traffic Sources (1.4M Sessions) | Last 28 Days

B.9.2 wetter

AI Traffic Breakdown (0.01% of Total) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Breakdown (0.01% of Total) | Last 28 Days

B.9.3 wetter

AI vs Other Traffic (0.01% AI) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI vs Other Traffic (0.01% AI) | Last 28 Days

B.9.4 wetter

AI Traffic Trend | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
AI Traffic Trend | Last 28 Days

B.9.5 wetter

Where AI Traffic Lands (15% Homepage) | Last 28 Days

Source: GA4 API | 2025-12-26 to 2026-01-22 (28 days)
Where AI Traffic Lands (15% Homepage) | Last 28 Days

B.10 falstaff

B.10.1 falstaff

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.11 miss

B.11.1 miss

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.12 oe24-recheck

B.12.1 oe24-recheck

[GSC] Google Traffic: 69% Discover-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 69% Discover-Dominant | Last 28 Days

B.13 profil

B.13.1 profil

[GSC] Google Traffic: 67% Discover-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 67% Discover-Dominant | Last 28 Days

B.13.2 profil

[GSC] Google Traffic Trend | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Trend | Last 28 Days

B.14 puls24

B.14.1 puls24

[GSC] Google Traffic: 72% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 72% Search-Dominant | Last 28 Days

B.15 redbulletin

B.15.1 redbulletin

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.16 refurbed

B.16.1 refurbed

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.17 servus

B.17.1 servus

[GSC] Google Traffic: 97% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 97% Search-Dominant | Last 28 Days

B.18 storyblok

B.18.1 storyblok

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.19 tourradar

B.19.1 tourradar

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.20 veganblatt

B.20.1 veganblatt

[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic: 100% Search-Dominant | Last 28 Days

B.20.2 veganblatt

[GSC] Google Traffic Trend | Last 28 Days

Source: GSC API | 2025-12-26 to 2026-01-22 (28 days)
[GSC] Google Traffic Trend | Last 28 Days

Key Findings

End of Report

Data Analysis Period: Last 28 Days (2025-12-26 to 2026-01-22 (28 days))

Data Sources: Google Analytics 4 API, Google Search Console API
20 properties analyzed | 78 visualizations