GEO Talk

AI Traffic Impact & Hidden Google Traffic Streams

Analysis of 20 web properties across news, e-commerce, and B2B sectors.

Report Period: Full Year 2025-01-23 to 2026-01-22 (365 days) Data Sources: Google Analytics 4 API, Google Search Console API
Total Visualizations: 78 charts

Table of Contents

A. Aggregated Industry Segments
A.1 News Segment GA4 A.2 B2C Site Section GA4 A.3 News Segment (excl. Direct) GA4 A.4 B2C Site Section (excl. Direct) GA4 A.5 News Section GSC A.6 B2C Site Section (GSC) GSC
B. Individual Property Analysis
B.1 checkyeti GA4 + GSC B.2 oe24 GA4 + GSC B.3 tv-media GA4 + GSC B.4 eversports GA4 Only B.5 eyerim GA4 Only B.6 galatea GA4 Only B.7 heute GA4 Only B.8 karriere GA4 Only B.9 wetter GA4 Only B.10 falstaff GSC Only B.11 miss GSC Only B.12 oe24-recheck GSC Only B.13 profil GSC Only B.14 puls24 GSC Only B.15 redbulletin GSC Only B.16 refurbed GSC Only B.17 servus GSC Only B.18 storyblok GSC Only B.19 tourradar GSC Only B.20 veganblatt GSC Only

Executive Summary

Key Metrics

Metric Value Notes
Properties Analyzed 20 News, E-commerce, B2B, SaaS
Data Period Full Year 2025-01-23 to 2026-01-22 (365 days)
Maximum Discover Traffic 82% News properties (kurier.at, profil.at)
AI Traffic Share <1% ChatGPT dominates (87-98% of AI referrals)

Properties Overview

Property Type Sessions Google Organic AI Traffic GSC Clicks Discover
checkyeti GA4 + GSC 7.9M 32.8% 1.635% 2.9M 0.1%
oe24 GA4 + GSC 260.4M 42.0% 0.011% 197.4M 65.3%
tv-media GA4 + GSC 6.2M 65.0% 0.023% 4.0M 0.3%
eversports GA4 Only 57.9M 2.6% 0.034% - -
eyerim GA4 Only 21K 18.6% 0.314% - -
galatea GA4 Only 74.1M 7.4% 0.011% - -
heute GA4 Only 308.8M 34.1% 0.020% - -
karriere GA4 Only 35.3M 31.0% 0.563% - -
wetter GA4 Only 18.4M 33.3% 0.010% - -
falstaff GSC Only - - - 304 0.0%
miss GSC Only - - - 9K 0.0%
oe24-recheck GSC Only - - - 58.0M 69.2%
profil GSC Only - - - 7.7M 70.9%
puls24 GSC Only - - - 630K 26.4%
redbulletin GSC Only - - - 57 0.0%
refurbed GSC Only - - - 692K 0.0%
servus GSC Only - - - 1.5M 3.4%
storyblok GSC Only - - - 323K 0.0%
tourradar GSC Only - - - 970K 0.0%
veganblatt GSC Only - - - 4K 0.1%

A. Aggregated Industry Segments

Anonymized data for external communication

A.1 News Segment

A.1.1 News Segment

All Traffic Sources | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources | Full Year

A.1.2 News Segment

AI Traffic Breakdown | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown | Full Year

A.1.3 News Segment

Traffic Comparison: AI vs Other | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Traffic Comparison: AI vs Other | Full Year

A.2 B2C Site Section

A.2.1 B2C Site Section

All Traffic Sources | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources | Full Year

A.2.2 B2C Site Section

AI Traffic Breakdown | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown | Full Year

A.2.3 B2C Site Section

Traffic Comparison: AI vs Other | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Traffic Comparison: AI vs Other | Full Year

A.3 News Segment (excl. Direct)

A.3.1 News Segment (excl. Direct)

All Traffic Sources | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources | Full Year

A.3.2 News Segment (excl. Direct)

AI Traffic Breakdown | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown | Full Year

A.3.3 News Segment (excl. Direct)

Traffic Comparison: AI vs Other | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Traffic Comparison: AI vs Other | Full Year

A.4 B2C Site Section (excl. Direct)

A.4.1 B2C Site Section (excl. Direct)

All Traffic Sources | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources | Full Year

A.4.2 B2C Site Section (excl. Direct)

AI Traffic Breakdown | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown | Full Year

A.4.3 B2C Site Section (excl. Direct)

Traffic Comparison: AI vs Other | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Traffic Comparison: AI vs Other | Full Year

A.5 News Section

A.5.1 News Section

[GSC] Google Traffic Split (Search / Discover / News) | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Split (Search / Discover / News) | Full Year

A.6 B2C Site Section (GSC)

A.6.1 B2C Site Section (GSC)

[GSC] Google Traffic Split (Search / Discover / News) | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Split (Search / Discover / News) | Full Year

B.1 checkyeti

B.1.1 checkyeti

All Traffic Sources (7.9M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (7.9M Sessions) | Full Year

B.1.2 checkyeti

AI Traffic Breakdown (1.63% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (1.63% of Total) | Full Year

B.1.3 checkyeti

AI vs Other Traffic (1.63% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (1.63% AI) | Full Year

B.1.4 checkyeti

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.1.5 checkyeti

Where AI Traffic Lands (2% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (2% Homepage) | Full Year

B.1.6 checkyeti

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.1.7 checkyeti

[GSC] Google Traffic Trend | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Trend | Full Year

B.2 oe24

B.2.1 oe24

All Traffic Sources (260.4M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (260.4M Sessions) | Full Year

B.2.2 oe24

AI Traffic Breakdown (0.01% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.01% of Total) | Full Year

B.2.3 oe24

AI vs Other Traffic (0.01% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.01% AI) | Full Year

B.2.4 oe24

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.2.5 oe24

Where AI Traffic Lands (39% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (39% Homepage) | Full Year

B.2.6 oe24

[GSC] Google Traffic: 65% Discover-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 65% Discover-Dominant | Full Year

B.2.7 oe24

[GSC] Google Traffic Trend | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Trend | Full Year

B.3 tv-media

B.3.1 tv-media

All Traffic Sources (6.2M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (6.2M Sessions) | Full Year

B.3.2 tv-media

AI Traffic Breakdown (0.02% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.02% of Total) | Full Year

B.3.3 tv-media

AI vs Other Traffic (0.02% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.02% AI) | Full Year

B.3.4 tv-media

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.3.5 tv-media

Where AI Traffic Lands (2% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (2% Homepage) | Full Year

B.3.6 tv-media

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.3.7 tv-media

[GSC] Google Traffic Trend | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Trend | Full Year

B.4 eversports

B.4.1 eversports

All Traffic Sources (57.9M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (57.9M Sessions) | Full Year

B.4.2 eversports

AI Traffic Breakdown (0.03% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.03% of Total) | Full Year

B.4.3 eversports

AI vs Other Traffic (0.03% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.03% AI) | Full Year

B.4.4 eversports

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.4.5 eversports

Where AI Traffic Lands (4% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (4% Homepage) | Full Year

B.5 eyerim

B.5.1 eyerim

All Traffic Sources (21K Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (21K Sessions) | Full Year

B.5.2 eyerim

AI Traffic Breakdown (0.31% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.31% of Total) | Full Year

B.5.3 eyerim

AI vs Other Traffic (0.31% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.31% AI) | Full Year

B.5.4 eyerim

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.5.5 eyerim

Where AI Traffic Lands (6% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (6% Homepage) | Full Year

B.6 galatea

B.6.1 galatea

All Traffic Sources (74.1M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (74.1M Sessions) | Full Year

B.6.2 galatea

AI Traffic Breakdown (0.01% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.01% of Total) | Full Year

B.6.3 galatea

AI vs Other Traffic (0.01% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.01% AI) | Full Year

B.6.4 galatea

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.6.5 galatea

Where AI Traffic Lands (12% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (12% Homepage) | Full Year

B.7 heute

B.7.1 heute

All Traffic Sources (308.8M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (308.8M Sessions) | Full Year

B.7.2 heute

AI Traffic Breakdown (0.02% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.02% of Total) | Full Year

B.7.3 heute

AI vs Other Traffic (0.02% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.02% AI) | Full Year

B.7.4 heute

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.7.5 heute

Where AI Traffic Lands (35% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (35% Homepage) | Full Year

B.8 karriere

B.8.1 karriere

All Traffic Sources (35.3M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (35.3M Sessions) | Full Year

B.8.2 karriere

AI Traffic Breakdown (0.56% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.56% of Total) | Full Year

B.8.3 karriere

AI vs Other Traffic (0.56% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.56% AI) | Full Year

B.8.4 karriere

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.8.5 karriere

Where AI Traffic Lands (20% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (20% Homepage) | Full Year

B.9 wetter

B.9.1 wetter

All Traffic Sources (18.4M Sessions) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
All Traffic Sources (18.4M Sessions) | Full Year

B.9.2 wetter

AI Traffic Breakdown (0.01% of Total) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Breakdown (0.01% of Total) | Full Year

B.9.3 wetter

AI vs Other Traffic (0.01% AI) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI vs Other Traffic (0.01% AI) | Full Year

B.9.4 wetter

AI Traffic Trend | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
AI Traffic Trend | Full Year

B.9.5 wetter

Where AI Traffic Lands (18% Homepage) | Full Year

Source: GA4 API | 2025-01-23 to 2026-01-22 (365 days)
Where AI Traffic Lands (18% Homepage) | Full Year

B.10 falstaff

B.10.1 falstaff

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.11 miss

B.11.1 miss

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.12 oe24-recheck

B.12.1 oe24-recheck

[GSC] Google Traffic: 69% Discover-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 69% Discover-Dominant | Full Year

B.13 profil

B.13.1 profil

[GSC] Google Traffic: 71% Discover-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 71% Discover-Dominant | Full Year

B.13.2 profil

[GSC] Google Traffic Trend | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Trend | Full Year

B.14 puls24

B.14.1 puls24

[GSC] Google Traffic: 72% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 72% Search-Dominant | Full Year

B.15 redbulletin

B.15.1 redbulletin

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.16 refurbed

B.16.1 refurbed

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.17 servus

B.17.1 servus

[GSC] Google Traffic: 97% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 97% Search-Dominant | Full Year

B.18 storyblok

B.18.1 storyblok

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.19 tourradar

B.19.1 tourradar

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.20 veganblatt

B.20.1 veganblatt

[GSC] Google Traffic: 100% Search-Dominant | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic: 100% Search-Dominant | Full Year

B.20.2 veganblatt

[GSC] Google Traffic Trend | Full Year

Source: GSC API | 2025-01-23 to 2026-01-22 (365 days)
[GSC] Google Traffic Trend | Full Year

Key Findings

End of Report

Data Analysis Period: Full Year (2025-01-23 to 2026-01-22 (365 days))

Data Sources: Google Analytics 4 API, Google Search Console API
20 properties analyzed | 78 visualizations